Arts & Minds Gala 2026
Marking its 30th anniversary, children’s mental health charity Place2Be inspires in its core mission to provide mental health access and support to children and young people across the UK. Hosting the annual ‘Arts & Minds’ Gala Dinner to raise vital funds for children’s mental health, we partnered with the team to craft a visual identity that reflected this year’s event and the charity’s purpose.
When we partnered with the Place2Be team to deliver a visual identity for the 2024 'Arts & Minds' Gala Dinner, we started with a pencil - the universal symbol of creativity, crafting a visual lock up of the ‘A’ & ‘M’ that ties the identity together through mark-making and visual expression.
From hand-crafted illustrations representing the world of creativity the arts unlocks, to child-like doodles and patterns that act as a backdrop to photography; the pencil’s reference as a shorthand for creativity and the arts is brought to life across various touchpoints, both print and digital, showcasing its endless potential for expressiveness.
It was important that the identity also took inspiration from this year’s venue and all its history, including a devastating fire in 2015 that left most of Battersea Arts Centre severely damaged. A single sign which survived became our source of inspiration as the holding shape, which we evolved into a visual frame device to house photography or create a visual border for pattern.
The result translates Place2Be’s core vision in using creative expression and play to openly talk about mental health by conveying the power that creativity holds and its ability to transform children’s lives.
Agency: Elmwood Brand Consultancy
Year: 2024